The businesses and the way people sell things has evolved since the
development of social media. It is a fact that companies have grown due to the aid of the
networking that shares the products, and influences people to buy. What causes a
question to all of us, even though we know social media has good effects on some parts
of the society, has it been impacting the business in a negative or positive way?
Well, according to Kickstarter – one of the best sites related with crowdfunding –
says that of the total projects that have been successfully funded on the site to date,
69% have raised less than $10,000. So, we can see that a person can raise money
easily for small projects, which is a good point of social media on business, as long as a
lot of people don't have enough money to start their own business.
There is a report made by Life Marketing that states firmly how social media
increased sales for three small businesses. This research presents the main topics that
an entrepreneur needs to achieve his goal. First, you need to make a few questions to
you, if the product is worthy and if it will benefit the buyers, furthermore, the seller also
needs a good strategy about the way and how he will sell the product, and finally, have
good marketing to pursue the client and to conclude the sale. In the end of the survey, it
showed the profit about each case, which was very impressive, because any person can
do that inside their houses and still can have excellent results.
In conclusion, with my empirical knowledge and perception relative to the social
media impact on business, and conform the data presented before, it has shown to be
very positive. By the fact that the world is facing a pandemic period, the commerce has
been falling, and with that, the stores are fighting to survive, included Talismã
Acessórios, but thanks to the social medias like WhatsApp, Facebook and Instagram,
they resolved this issue, and in addition, modified the whole industry of sale and the way
people will work forever.
Igor Camargo.
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